The term ‘athletic shoes’ is typically used for shoes utilized for jogging or road running and indoor sports such as basketball, but tends to exclude shoes for sports played on grass such as association football and rugby football, which are generally known in North America as ‘cleats’ and in British English as “boots”.
Attributes of an athletic shoe include a flexible sole, appropriate tread for the function, and ability to absorb impact. As the industry and designs have expanded, the term “athletic shoes” is based more on the design of the bottom of the shoe than the aesthetics of the top of the shoe. Today’s designs include sandals, Mary Janes, and even elevated styles suitable for running, dancing, and jumping.
The shoes themselves are made of flexible compounds, typically featuring a sole made of dense rubber. While the original design was basic, manufacturers have since tailored athletic shoes for their specific purposes. An example of this is the spiked shoe developed for track running. Some of these shoes are made up to unusually large sizes for athletes with large feet.
Running shoes come in a range of shapes suited to different running styles/abilities. Generally, they are divided by running style: the majority are for heel-toe joggers/runners which are further subdivided into ‘neutral’, ‘overpronation’ and ‘underpronation’. These are constructed with a complex structure of “rubber” with plastic/metal stiffeners to restrict foot movement. More advanced runners tend to wear flatter and flexible shoes, which allow them to run more quickly with greater comfort.
According to the NPD Group, one in four pairs of running shoes that were sold in the United States in 2016 were bought from an online retailer.
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